03.05.2005 22:56

Net shopping not impulsive

Not big news (at least for me) but a study was made and it shows that people buying online are not impulsive. The time between the moment they visit and finally buy is rather long (for 14 per cent it's more than one week).

What's more, if the market is more competitive, it takes more to make a final decision. It looks that people compare different offers.

After the findings published, a paper summarizes how to improve online stores to allow better comparision and more than one visit before decision.

Posted by Mara | Categories: Science and technology