A survey for AOL UK, which is covered by BBC, shows that users don't understand security terms.
84 percent doesn't know what one of the newest terms, phishing, means. It's not much better with spyware. 75 percent don't understand the term, but one in ten who think they know are wrong. Only 39 percent know what trojan means... And 16 percent doesn't know what's spam.
It's very likely that the people just don't know the name. It's harder for them, however, to find help when they don't know what to ask about.
Articles like that are needed. The same with lesson for journalists. BBC states that firewall is software to protect against hackers.